In order to deliver in this regard, stadiums need to benefit their local communities. The focus should be on a development aligned with a city’s growth ambitions and aspirations, which establish the investment and long-term relationships expected.
In this context, stadiums can be a means to fulfilling pre-existing ambitions such as healthier communities or the hosting of specific global events. The aim should be to ensure that a stadium can deliver value for public money, long-term private investments, and most importantly, popular support.
The masterplan becomes the framework for how the stadium project meets these aspirations and places it within its wider context, addressing the issues of scale, land use and its integration into existing transport systems and utilities.