Football supporters, much like the wider public, are likely to want to access other facilities, such as restaurants and shops, and not simply the stadium itself.
Therefore, locating a stadium in an area where such facilities already exist or are planned to open may prove attractive to visitors. A balance may need to be struck between those areas, perhaps in city-centre locations that are established and already attractive but difficult to access in larger numbers, and those areas that are much easier to access but in relatively undeveloped areas. A site within a city, but not in a central location, may prove to be the optimal location to strike this balance.
When a stadium is proposed as the home of a particular club, the needs of the club’s supporters are a high priority. It is usually far preferable, in the case of an established club, for the new stadium to be located broadly within the same area as the existing ground, if not on the same site. This is often because of the emotional connection with an area rather than merely practical considerations, such as the distance that supporters will need to travel to their club’s new stadium. It is also important to recognise that the traditional territory of rival clubs may make some locations unsuitable.
At a more detailed level, the suitability of a site might be influenced by the need to segregate home and visiting supporters, both in the immediate area outside the stadium and, in some cases, on the approaches to the stadium from transport interchanges. Similarly, the scope of the site to include parking and approaches for disabled spectators needs to be assessed to ensure that the stadium development is fully inclusive.
Where a stadium is planned to become a multi-use venue, consideration should also be given to the requirements of other sports, events and users (refer also to Section 1.7).