Some tournaments have their own specific requirements for the positioning of advertising boards, including the FIFA World Cup finals.
Pitch sprinklers should not be planned or positioned behind any advertising boards.
As described in Sub-Section 5.3.2, the advertising boards must not prevent the movement of spectators onto the field of play in case of emergency evacuation.
There are primarily two types of advertising boards used around the pitch: static and electronic.
Static advertising boards carry the same image or corporate brand for the duration of the match.
Advances in digital broadcasting technology and augmented reality now allow LED advertising hoardings to be virtually modified by broadcasters, presenting the adverts in a different language in different regions. The content of the LED boards in the stadium appears the same but can be changed virtually for the live broadcast.
The height of the LED boards should be considered when selecting the system that will be used. The overall height of the boards and the distance from the first row of seats needs to be checked to ensure that sightlines to the field of play are not blocked. The standard size of the active screen is around 0.9m, although the overall height of the LED unit is likely to be higher at around 1.0m.
Electronic LED boards require power and data. Redundant power supply should be provided to ensure that there is no failure of the boards during matches. For environmental reasons, a grid power supply is highly recommended.