Stakeholder engagement and communication
Initiative description: Periodically and meaningfully engaging with national and international stakeholders, including representatives of those most affected to discuss progress in the implementation of the FIFA World Cup Qatar 2022™ Sustainability Strategy and Policy.
Our policy and strategy were developed with the collaboration of many professionals across FIFA, Q22 and the SC. To ensure adequate coverage of the wide range of environmental, human rights, economic development, legal, community engagement, communications and legacy issues, we consulted more than 100 national and international stakeholders, in addition to tournament operation functions, when developing the strategy.
We continue to engage with a wide range of stakeholders interested in particular themes or initiatives covered by our work. The purpose of this engagement is to not only inform stakeholders on progress and receive their feedback on the strategy’s implementation, but also to discuss ways to collaborate on the delivery of initiatives and ways to reach other stakeholder groups.
The SC carries out regular engagements with government ministries and agencies directly linked to the delivery of key sustainability priorities, including the Ministry of Environment and Climate Change, Ministry of Transport, Ministry of Public Health and the Ministry of Labour.
The organisers also engage regularly with Member Associations, who have initiated their visits to Qatar in advance of the FIFA World Cup 2022™, and with FIFA's Commercial Affiliates and Media Rights Licensees at workshops related to the tournament. These engagements focus on areas of interest such as workers’ welfare, inclusivity and sustainable sourcing.
With regards to human rights matters, key engagements included:
Regular meetings with FIFA’s Human Rights Advisory Board, during its mandate, to discuss progress on addressing our human rights commitments.
A meeting with several member associations and confederations to discuss workers’ welfare reforms and broader human rights in Qatar in connection with the hosting of the FIFA World Cup 2022™.
Two meetings of the Core Stakeholder Group on Inclusion and Anti-Discrimination have been held so far in 2021. This group comprises FIFA World Cup Qatar 2022™ organisers and leading organisations in the diversity field and was set up to enable a structured engagement process on topics related to inclusion and anti-discrimination. The process is intended to inform and further strengthen the steps we are taking to ensure a fully inclusive tournament.
Other relevant engagements are described under sustainable building awareness-raising and capacity building and awareness-raising initiatives.