Amazing SC Diversity Event
Cultural Understanding

Intercultural guidance

Initiative description: Developing and distributing guidance to participants, attendees and local communities that supports their preparation for intercultural exchange during the tournament, and works to prevent practices that may be considered discriminatory or disrespectful by others.

The objective of the Intercultural Awareness and Anti-Discrimination Guidance initiative is to facilitate intercultural communication and cross-cultural learning among all participants, attendees and local communities participating in the FIFA World Cup Qatar 2022™. The initiative focusses on the principles of equality and non-discrimination to ensure a welcoming, safe, inclusive and respectful tournament experience for all. The project is in the conceptual phase and will be rolled out in advance of the tournament.