3 | Revenue from licensing rights

in TUSD 2021 2020
Brand licensing rights 178,573 157,302
Other licensing rights 1,629 1,579
Total revenue from licensing rights 180,202 158,881

Brand licensing rights are related to FIFA marks and brand elements in connection with FIFA World Cup products and other services.

Licensing rights from products and services for other FIFA events in 2021 – the FIFA Club World Cup Qatar 2020, the FIFA Futsal World Cup Lithuania 2021, the FIFA Arab Cup 2021, the FIFA Beach Soccer World Cup Russia 2021 and FIFAe tournaments – are presented as Other licensing rights.

The majority of the licensing rights contracts consist of royalty payments with a specified minimum guarantee threshold. FIFA reassesses these contracts after each reporting period, whether or not the royalty amounts to be received will exceed the contractual minimum guarantee threshold. Where the expected total royalties to be received for significant contracts clearly exceed the minimum threshold, they have been estimated and included in the transaction price.

In 2021, the value of services or goods included in licensing rights (i.e. value-in-kind revenue) amounted to USD 1.3 million (2020: USD 0.5 million).