The total revenue budget for 2023 amounts to USD 807 million, of which USD 276 million (34%) had been contracted at the balance sheet date of 31 December 2021.
Of the five core revenue categories, television broadcasting rights remains the largest contributor with an overall share of 31%, followed by marketing rights at 28% and licensing rights at 20%. Hospitality rights and ticket sales plus other revenue make up the remaining 21% of the total 2023 revenue budget.
Television broadcasting rights
The revenue target for television broadcasting rights amounts to USD 254 million, of which 57% is already contracted. The remaining broadcasting rights relating to the FIFA Women’s World Cup 2023 and other FIFA events are expected to be contracted within the projected time frames.
FIFA has implemented a new commercial partnership structure for the marketing rights sales. For the first time, brands will be able to take up dedicated partnerships in connection with women’s football or esports/gaming. The new range of partnership packages will provide more options and flexibility for companies to connect with global football and the biggest cultural events on the planet. FIFA’s first Women’s Football Partner, Visa, was signed in 2021, highlighting the continued growth and new commercial opportunities in the women’s game. In relation to the men’s football packages, it is expected that new partners, sponsors and tournament supporters will be signed from 2022 onwards in anticipation of the expanded FIFA World Cup 2026. The total budget for marketing rights sales is USD 227 million, of which 58 % had already been contracted at balance sheet date.
The licensing rights budget is USD 160 million for the year, and FIFA expects to run its largest-ever merchandise and retail programmes for a FIFA Women’s World Cup at the tournament in 2023.
Hospitality rights and ticket sales
The budgeted revenue from hospitality rights and ticket sales totals USD 47 million. In 2023, revenue in this category will come solely from FIFA Women’s World Cup 2023 ticketing operations. Gross stadium capacities are expected to exceed 2.5 million for our flagship women’s tournament.
Other revenue and income
Other revenue and income is recognised in the period in which the services are rendered. For 2023, revenue will be generated from the FIFA Quality Programme, the sale of video rights, the FIFA Museum, penalties and appeals, rental income, and tournament host contributions for the FIFA Women’s World Cup 2023. The other revenue and income budget is USD 119 million for the year.