It has been a momentous year for the FIFA Museum in Zurich, which has undergone a successful rebranding and hosted the second international annual FIFA Museum Conference.
Previously named the “FIFA World Football Museum”, the home of football history has been rebranded and revitalised to emphasise its close relationship to the world football’s governing body.
In October 2021, the FIFA Museum held the second international annual FIFA Museum Conference, with representatives from over 60 member associations joining the two-day digital event to further develop a network consisting of national football museums and cultural initiatives from around the world.
As part of the conference, the FIFA Museum announced the first-ever global collaborative exhibition named “211”, about football culture in different regions of the world.
The winner of the adidas Golden Ball at the 2010 FIFA World Cup™, Diego Forlán, became an official international ambassador of the FIFA Museum in 2021 and is working alongside Switzerland’s goalkeeping legend Pascal Zuberbühler, who is also a museum ambassador.
“While a total of 104,500 visitors were welcomed to the FIFA Museum physically in 2021, the museum focused on expanding the range of content through its digital channels, enabling 1.3 million people to engage with its online resources throughout the year.”
A particular highlight for the FIFA Museum came in December, when it staged an emotional evening to honour the legacy of Italian great Paolo Rossi, with eight other members of the victorious 1982 FIFA World Cup™ Italy team in attendance.
Despite the ongoing COVID-19 pandemic and the resulting closure of the FIFA Museum for the first two months of the year, more than 1.4 million people enjoyed a trip to the permanent exhibition or engaged with its digital content in 2021 – a growth of around 80%.
While a total of 104,500 visitors were welcomed to the FIFA Museum physically in 2021, the museum focused on expanding the range of content through its digital channels, enabling 1.3 million people to engage with its online resources throughout the year. A final highlight was presented in December, with the FIFA Museum’s first global digital exhibition “Origins: Pre-Histories of Football”.