FIFA+
In 2022, FIFA announced the landmark launch of FIFA+, the free digital platform created to bring football fans across the globe closer to the game they love. Since its launch, the platform has continued to go from strength to strength.
In April, FIFA announced the launch of FIFA+, a free world-class digital platform created to bring football fans across the globe closer to the game they love.
The launch of FIFA+ means fans can access live football matches from every corner of the world, as well as a series of interactive games, news, tournament information, groundbreaking, unrivalled video content delivering truly global storytelling around the men’s and women’s game and much more.
In having launched the platform, FIFA became the first sports federation ever to offer such an extensive streaming and content experience to its fans.
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„FIFA+ represents the next step in our vision to make football truly global and inclusive.“
“FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally,” said FIFA President Gianni Infantino.
“This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my 2020-2023 vision. It will accelerate the democratisation of football and we are delighted to share it with fans.”
Redefining digital football fandom
The completely free platform launched with a slate of original content, an in-depth archive and extensive live coverage, including 40,000 live matches from around the world and award‑winning documentaries like Croatia: Defining a Nation, Captains, and Ronaldinho: The Happiest Man in the World.
Building on this wealth of content and ahead of the FIFA World Cup Qatar 2022™, FIFA+ entered its second stage and transformed before the tournament kicked off to welcome a host of new, immersive and engaging features that brought a truly game-changing experience to fans around the world.
FIFA+ captured the tournament in full across its channels, with an industry-leading live blog running non-stop, capturing the sights, sounds, atmosphere and energy of the world’s biggest football celebration.
The platform was also FIFA’s official home of video highlights, with each and every match recapped within minutes of the final whistle and all the thrills, drama and emotion available to fans in every corner of the globe – with a version available to watch in sign language as well.
For those in Qatar, the groundbreaking FIFA+ Stadium Experience revolutionised how fans enjoyed the beautiful game.
The function, which allowed fans at matches in Qatar to use multiple camera views or see an augmented reality overlay of match statistics on the pitch in real time on their phone using the FIFA+ app, went viral around the world, with a TikTok video landing more than 26.2 million views on TikTok alone, with millions more shares on other platforms.
Elsewhere, the FIFA+ Play Zone featured the official FIFA World Cup™ Fantasy game, played by millions around the world, while the digital Panini Sticker Album, daily predictor challenge and World Cup trivia game kept fans engaged each and every second.
In a groundbreaking first for FIFA, FIFA+ live-streamed the entire tournament for free in Brazil, partnering with the likes of YouTube streaming sensation Casimiro and Brazilian legend Ronaldo to deliver an innovative and engaging feed to a new generation of fans.
The streams were responsible for more than 40 million unique visitors, while the dramatic quarter-final against Croatia saw a huge 6.9 million concurrent viewers – a world record for a live stream on YouTube.
All of the above was underpinned by a personalised experience and a rich notification integration, where fans registered for free, chose their favourite FIFA World Cup team and enjoyed a bespoke journey through the tournament, with news, highlights, insights and analysis relevant to them specifically.
With 2023 set to bring even more innovation than ever before, FIFA+ is looking to continue redefining the future of digital football fandom.