Compared to the previous budget cycle, the 2023-2026 budget assumes a substantial increase in revenue of USD 4,560 million to a total of USD 11,000 million.
This growth is the result of increased revenue from TV broadcasting rights (up by USD 964 million) and marketing rights (up by USD 927 million). Additional revenue of USD 66 million is planned from licensing rights and there is an increase in the budgeted income from ticket sales and hospitality rights of USD 2,589 million. Other revenue and income is expected to rise by USD 14 million.
The total budgeted revenue from the sale of television broadcasting rights amounts to USD 4,264 million. With North American time zones offering favourable coverage across the globe for the FIFA World Cup 2026™ plus an expanded match schedule, there is a solid platform for the commercialisation of rights, with 43% already contracted for the cycle.
The total budget for marketing rights sales is USD 2,693 million, of which 21% had already been contracted as at 31 December 2022. FIFA’s new global commercial partnership structure and range of packages offer more options and flexibility for companies to connect with global football and the biggest cultural events on the planet, enabling brands to take up dedicated partnerships in connection with women’s football or esports/gaming. FIFA’s first Women’s Football Partners, Visa and Xero, are supporting the continued growth in the women’s game. FIFA continues to explore commercial opportunities and expects new sponsors to be signed for the upcoming FIFA Women’s World Cup 2023™. In relation to the men’s commercialisation programme, there is great anticipation ahead of the expanded FIFA World Cup in 2026.
The licensing rights budget amounts to USD 669 million for the cycle, mainly in the area of brand licensing, where FIFA receives royalty-based income payments. In addition, FIFA is expanding its global presence with an enhanced licensing programme that includes a 365-day e-commerce and digital marketplace presence. It is expected that licensing rights targets will exceed the previous cycle budget.
Hospitality and ticket sales amount to a record budget level of USD 3,097 million. The FIFA World Cup 2026 will be co-hosted by Canada, Mexico and the USA across 16 Host Cities and in state-of-the-art stadiums. Hospitality sales are largely driven by the strategic model in operation, which has moved away from the rights fee model, under which FIFA’s hospitality services were outsourced. With the attractive hospitality features already imbedded in the modern stadiums, fans from all around the world will be able to experience the various packages available.
The other revenue and income budget is USD 277 million and will be generated from the FIFA Quality Programme, the Olympic Football Tournaments, the sale of video rights, the FIFA Museum, penalties and appeals, and rental income and other sources of income.