Together, these companies, along with the sponsors of other FIFA tournaments, ensured that FIFA comfortably exceeded its budget for marketing rights revenues during the 2019-2022 cycle.
The sale of licensing rights achieved excellent results in the 2019-2022 cycle, with revenues 28% higher than in the 2015-2018 cycle.
Other achievements of note:
FIFA ran its largest-ever licensing and retail programme at the FIFA World Cup, with retail revenues exceeding those from the previous edition.
As well as tournament stores, a permanent flagship FIFA Store was also opened at Hamad International Airport in Doha.
154 FIFA Store outlets were opened and operated across the eight stadiums.
FIFA also launched a major ecommerce offering – fifastore.com – featuring product ranges for the FIFA World Cup and all of FIFA’s properties.
Licensing revenues also included contracts with FIFA Branded Licensees such as Taittinger, Hublot, Louis Vuitton and Panini.