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A FIFA World Cup™ fan experience like no other
From the wonders of the FIFA Fan Festival™, to the magical soundtrack and the unprecedented accessibility facilities, the FIFA World Cup Qatar 2022™ was not only the best ever edition on the pitch, but off it too.
As the climax of the FIFA World Cup Qatar 2022™ reached a spectacular crescendo with the greatest final in history, the FIFA Fan Festival™ at Al Bidda Park in Doha, Qatar, saw more than 1.8 million visitors come to enjoy the live match broadcast of games and the vibrant entertainment on offer.
Opening on Saturday, 19 November 2022, the FIFA Fan Festival was the hub for both international and local fans during the tournament, showing every FIFA World Cup Qatar 2022 match on a giant 1,800m2 screen and providing free entertainment with some of the most famous names from music scenes around the world, including Diplo, Maluma, Kizz Daniel, Nora Fatehi, Trinidad Cardona and Calvin Harris.
The 145,000m2 and 40,000-capacity venue welcomed an average of 70,000 visitors per day, with 146 music artists performing 162 hours of live music, and more than 700,000 beverages sold throughout the tournament. Fans from every nation experienced all that the venue had to offer. “This is my fifth time visiting the FIFA Fan Festival and I love it!” said France supporter Salim Ghana, 27.
“I really love meeting fans from all over the world and this has been a great place to do that. It is really a unique experience.”
A month-long celebration of football
“It has been so nice to meet fans from Saudi Arabia, Morocco and Mexico, and watch the games. The atmosphere has been amazing and it’s been special to see everyone enjoying it together!”
Fans praise “amazing” accessibility experience at FIFA World Cup Qatar 2022
FIFA and the Supreme Committee for Delivery & Legacy (SC) worked tirelessly together for years in order to be able to successfully deliver the most accessible FIFA World Cup in history.
The tournament included a vast range of accessibility features, five types of accessibility tickets, including sensory rooms, audio-descriptive commentary for blind and partially sighted fans in Arabic and English, mobility assistance services in the last mile and inside the stadiums, and facilities to ensure the safety and comfort of all fans.
Tournament preparations were supported by the Accessibility Forum, which was launched by the SC in 2016 and meant that fans with disabilities contributed to the development of facilities and projects to ensure this edition of the FIFA World Cup catered for every section of society.
To add to the already groundbreaking matchday experience for those attending, before every kick-off at the FIFA World Cup Qatar 2022, two fans in the accessibility seats were invited to meet their heroes and be a part of the pre-match ceremony. It was a small gesture, but one which meant a lot for those lucky enough to experience it.
Ten-year-old Aidan Bell was chosen to line up with England ahead of their quarter-final match against France at Al Bayt Stadium, and for his dad, George, seeing his son next to Three Lions captain Harry Kane was a special moment.
“It was amazing – words can’t do justice to how proud that made me. Watching the national anthem at a World Cup quarter-final and seeing Aidan there – it was unbelievable,” said George, an accountant who has lived in Qatar since 2017. He added: “The accessibility at this World Cup is absolutely amazing. From the moment you arrive, everything is brilliant – the parking, the security, the volunteers – everyone is so helpful. Everything is very clearly signposted and the facilities are very good. Aidan loves coming to games – this is his third so far – and we are having a great time.”
Ahmed Al Bahar, from Kuwait, was chosen to be on the pitch for the France team ahead of kick-off, and he was full of praise for the accessibility features of the tournament.
He said: “This is one of the best accessibility experiences I have seen. From the moment I got to the stadium, everyone was so helpful. The entrance is wonderful and there are many restrooms – which is a big deal for disabled fans. The seating is beyond amazing, and I thank everyone organising this event – it has been incredible.”
FIFA World Cup™ Trophy Tour by Coca-Cola
The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off its 51-country tour with a first-stop event in Dubai in May, where former FIFA World Cup winners Iker Casillas and Kaká came together to send the original FIFA World Cup Trophy on its journey around the world ahead of the tournament.
“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice-President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company.
As the most famous trophy in sport started its global tour, Coca-Cola invited fans to a once-in-a-lifetime opportunity to experience the real magic of the world’s largest and most anticipated single-sport event: the FIFA World Cup.
For the first time ever, the tour visited all 32 countries that qualified for the FIFA World Cup, inspiring fans across the world through exclusive consumer experiences.
“The first phase of the FIFA World Cup Trophy Tour by Coca-Cola was a fantastic success, engaging the broader public with the magic of the largest football festival on earth.”
“By visiting all FIFA World Cup qualifying nations for the first time, the momentum of the Trophy Tour will continue to build, giving fans of all ages a taste of the excitement to come – and we hope they will join us in Qatar later this year for the ultimate celebration of the beautiful game.”
FIFA World Cup winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai. Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind. For me, it was a dream come true.”
FIFA World Cup™ Official Soundtrack
The tournament was all about bringing the world together in harmony. For the first time ever, instead of one official song, a full FIFA World Cup™ Official Soundtrack was released.
A multi-song collection, featuring international artists across a variety of musical genres delivering smash hits, set the tone for a truly global celebration at the FIFA World Cup Qatar 2022.
Dreamers by Jung Kook (of BTS)
| Released on 20 November 2022 – chart peaks week of 18-24 November | |
|---|---|
| Number 1 Spotify Top Songs Global and US (debut) | 1 |
| Number 9 Billboard Global 200, number 4 in the US | 9 |
| Number 1 on iTunes in more than 100 countries | 1 |
Soundtrack performance on Youtube
More than 480 million views across nine album tracks
Dreamers and Tukoh Taka topped YouTube Global Music Videos chart the week of 25 November
Tukoh Taka topped the charts in the week of its release, 18 November
Both tracks in the top 3 in the week commencing 25 November
Dreamers was still number 2 in the first week of December
Soundtrack performance on Shazam
| Three tracks in the Top 200 most Shazamed tracks in the world in the week commencing 19 December | Number |
|---|---|
| Tukoh Taka | 11 |
| Arhbo | 15 |
| Dreamers | 32 |
Across all digital service providers until 13 December. Streams of the top three tracks:
| until 13 December. Streams of our top 3 tracks: | Streams (in million) |
|---|---|
| Tukoh Taka released on 18 November | 97 |
| Dreamers released on 20 November | 188 |
| Arhbo released on 26 August | 39.5 |